Analysis and Research
Data-driven consumer clustering: why is it important to analyze generations?
Understanding generational differences is helpful in developing marketing and communication strategies that resonate with different age groups.
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Gamified surveys: a new way to engage people
Gamification allows you to engage people (especially Millennials and Generation Z) in fun, game-like surveys: here's how to activate a new touchpoint targeting your brand's consumers and your company's employees by increasing redemption (up to 30 percent) and retention.
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The challenge of hyper-connection: how to catch the purchasing behaviors of increasingly connected consumers
Hyper-connected consumers have generated new challenges for companies: it is more and more difficult to intercept purchasing behavior and to identify the many influencers that condition consumption choices.
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Consumer Centric Analysis: generational and consumer clusters
Putting the consumer at the center allows companies to flip their perspective and have a more comprehensive and strategic view of their target audiences and clusters.
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