The woke phenomenon is reshaping communication and consumer behaviour. How do different generations respond? From Anti-Woke to Dark Woke, brands and individuals react in unique ways. 

Discover the key trends shaping brand communication.

In a data-driven world, companies not only need to receive data, they need insights that can be immediately used for strategic decisions. So what is the difference between analytics and insights and what opportunities does their analysis offer?

Evaluating only a few aspects of consumer personality and buying habits can lead to strategic evaluation errors, resulting in communication, product and positioning mistakes.

The solution to this problem is to implement multiple analyses that reveal the many facets of the consumer.