Understanding generational differences is helpful in developing marketing and communication strategies that resonate with different age groups.

Gamification allows you to engage people (especially Millennials and Generation Z) in fun, game-like surveys: here's how to activate a new touchpoint targeting your brand's consumers and your company's employees by increasing redemption (up to 30 percent) and retention.

In a data-driven world, companies not only need to receive data, they need insights that can be immediately used for strategic decisions. So what is the difference between analytics and insights and what opportunities does their analysis offer?

Hyper-connected consumers have generated new challenges for companies: it is more and more difficult to intercept purchasing behavior and to identify the many influencers that condition consumption choices.

Putting the consumer at the center allows companies to flip their perspective and have a more comprehensive and strategic view of their target audiences and clusters.

Evaluating only a few aspects of consumer personality and buying habits can lead to strategic evaluation errors, resulting in communication, product and positioning mistakes.

The solution to this problem is to implement multiple analyses that reveal the many facets of the consumer.